About

Hi I'm Mimi!

My career began in Los Angeles as a graphic designer and web developer for a SaaS software development company. 
I went onto work with blockbuster movie studios and game developers to deliver immersive online customer experiences including for Universal, Sony and Orion Pictures (owned by Amazon and MGM) and then for a series of high-growth tech and digital scaleups including one of the largest IPOs in U.S. history [eCommerce toy company eToys] gaining deep experience in e-Commerce and Digital Marketing.
My insatiable travel bug brought me to Australia, where I fell in love with the landscape, animals and lifestyle.

I now work with smart businesses of various sizes seeking to grow through digital marketing done smarter, in a way that makes commercial sense and drives business ROI. 

Mimi Curran - Owner
Lead Marketer & Brand Strategist

I HELP BUSINESSES:
- Achieve growth and momentum through strategic brand 
development, eCommerce strategy, marketing, advertising and communications.
- Develop and execute on their Business & Commercial Strategy, Brand development, Product Marketing, Brand Marketing & Integrated Communications 20+ years working at the  
- Market and monetise digital products & services online, including through social media.
- Grow from startup to scaling SME through to Enterprise level and Initial Public Offering/stock market or Acquisition.

I've held Executive-level roles in Brand Development, Communications, Marketing, 
Advertising, Sales and Partnerships with international and national media companies including: 
- REA Group (realestate.com.au)
- Foxtel Media
- Telstra Advertising Network
- Southern Cross Austereo (Triple M, Today FM)
- Seven West Media Group (Channel 7): largest media company in AU

Over the past two decades, I've had first-hand experience driving customer and revenue growth for numerous Enterprise and Government 
organisations, as well as entrepreneurs/sole proprietors, startups and SMEs in the followng industries: 

Aviation
Military & Defence
Government
Banking & Financial Services
Insurance
Healthcare & Alternative Medicine
Career & Recruitment Coaching
Real Estate
Telecommunications
Information Technology
Media, Advertising & Entertainment

and building strategic partnerships with some of the world’s largest technology partners including Google, Amazon Web Services, Microsoft and Facebook/Meta.

"Mimi is a show stopper. Her ability to deliver results whilst managing key stakeholders, is truly a strength. Her passion is contagious and her integrity ensures she always delivers the best for her clients."
Silvana Tagand - Southern Cross Austereo / MEDIA & ENTERTAINMENT
"Mimi is one of those people you want on your team. Aside from just being a great person to be around, her business sense makes her an invaluable resource to any organisation."
Michael Bromley, CEO - Stone & Chalk Startup Hub / STARTUP SERVICES
"Mimi is across emerging tech offerings and combines a deep understanding of digital marketing, brand and product strategy. She is very effective at managing a large ecosystem and keeps her focus on improving the bottom line of a business."
Will Everitt - On The House by Core Logic / REAL ESTATE
"Mimi is engaging, analytical and creative - with a wealth of knowledge in Brand Strategy, Marketing, Commercialisation and Growth to help businesses achieve success."
Yvonne Kelly, CEO - Glowup Careers / RECRUITMENT
"Mimi is an inspiring example of hard work and strategic focus. Her ability to drive impactful campaigns and lead diverse teams positions her perfectly as a fractional Chief Marketing Officer. Any organisation would be lucky to have her."
Dave Platter, Forbes Media Council Member and Media Week PR Guru
"Mimi is exceptional with high level skills in the increasingly important areas of Digital Marketing and eCommerce. Mimi led some of the most successful digital revenue initiatives during my time and I would not hesitate to work with her again."."
Clive Dickens, Chief Digital Officer
"X."
Tracie Acheson, CEO Sutherland Shire Naturopathic Clinic / HEALTH

About

Mimi Curran - Owner Lead Marketer & Brand Strategist

"Mimi is a show stopper. Her ability to deliver results whilst managing key stakeholders, is truly a strength. Her passion is contagious and her integrity ensures she always delivers the best for her clients."

"Mimi is one of those people you want on your team. Aside from just being a great person to be around, her business sense makes her an invaluable resource to any organisation."

"Mimi is across emerging tech offerings and combines a deep understanding of digital marketing, brand and product strategy. She is very effective at managing a large ecosystem and keeps her focus on improving the bottom line of a business."

"Mimi is engaging, analytical and creative - with a wealth of knowledge in Brand Strategy, Marketing, Commercialisation and Growth to help businesses achieve success."

"Mimi is an inspiring example of hard work and strategic focus. Her ability to drive impactful campaigns and lead diverse teams positions her perfectly as a fractional Chief Marketing Officer. Any organisation would be lucky to have her."

"Mimi is exceptional with high level skills in the increasingly important areas of Digital Marketing and eCommerce. Mimi led some of the most successful digital revenue initiatives during my time and I would not hesitate to work with her again."."

"X."