Airline SIM Prep
CASE STUDY: New brand & business
BRAND
Logo & Brand Identity
Captain Scott Kitching, a former 34-year Qantas captain, needed a new logo and brand identity for his new airline simulator preparation training business, which at that stage wasn't yet named.
We often work with clients who are at this stage, and we provide guidance on choosing a brand name particularly one which aligns to available domains and social media handles.
Scott provided examples of companies which evoked the look/feel he wanted for his brand and we created a logo which carried movement and energy, which evoked the experiences he offered candidates in his airline simulator training. We designed a comprehensive brand identity complete with logo, colour palette, typography, imagery and visual elements.
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MARKETING
Printed materials
As Scott was building his business beyond work of mouth and while the website and social media channels were being developed, we designed double-sided business cards for use in promoting his Bring a Buddy simulator training package to simulator training candidates.
We designed and printed:
BUSINESS CARDS
BUSINESS CARDS
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