Kate de la Hunty Naturopath
CASE STUDY: New brand & business
BRAND
Logo & Identity Design
Kate came to us as she was starting out - she needed a brand identity: logo, printed flyers to give to prospective clients, a pull-up banner to brand her space, website, social media channels and content that would bring her 30 years of experience in the US and Australia, and the phenomenal results she achieves for clients, to life, as well as drive new leads for her business.
She knew she didn't want the standard earthy colour scheme many alternative medicine practitioners utilise - if you knew our client Kate, you'd understand why!
Kate is colourful, lively, vibrant - and her brand needed to reflect HER, while evoking professionalism and capability rooted in functional medicine.
"Pink and green" was the brief - the rest was up to us!
We developed a comprehensive brand identity complete with distinct logo lockup, photographic and imagery utilising a defined colour scheme, colour palette, fontography and design elements to be used in her organic and paid marketing content as well as printed materials such as business cards, brochures. flyers and pull-up banner.
The raw material Kate gave us was a stellar reputation and a vibrant personality for us to build a brand around.
She knew she didn't want the standard earthy colour scheme many alternative medicine practitioners utilise - if you knew our client Kate, you'd understand why!
Kate is colourful, lively, vibrant - and her brand needed to reflect HER, while evoking professionalism and capability rooted in functional medicine.
"Pink and green" was the brief - the rest was up to us!
We developed a comprehensive brand identity complete with distinct logo lockup, photographic and imagery utilising a defined colour scheme, colour palette, fontography and design elements to be used in her organic and paid marketing content as well as printed materials such as business cards, brochures. flyers and pull-up banner.
The raw material Kate gave us was a stellar reputation and a vibrant personality for us to build a brand around.
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MARKETING
Printed materials
Kate was building her practitioner business from scratch and needed some printed materials to help promote her business at in-person events, as well as to brand the space where she practiced.
We designed and printed:
BUSINESS CARDSPULL UP BANNER (for personal branding in clinic)POSTCARDSFLYER (for special offers)
BUSINESS CARDSPULL UP BANNER (for personal branding in clinic)POSTCARDSFLYER (for special offers)
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MARKETING
Website
Kate had an existing website that had a long domain and didn't align to the name of her brand on any other channel.
We identified a better URL/domain which aligned to her brand, would be easier to market, and aligned to her brand on other channels including social media.
We designed a website which could easily be maintained by Kate, easily updated seasonally, and presented her business professionally as well as streamlined her booking process and ability for clients to contact her.
We identified a better URL/domain which aligned to her brand, would be easier to market, and aligned to her brand on other channels including social media.
We designed a website which could easily be maintained by Kate, easily updated seasonally, and presented her business professionally as well as streamlined her booking process and ability for clients to contact her.
MARKETING
Social Media
Social Media Strategy | Content Creation | Paid Marketing
Kate didn't have an Instagram or Facebook page for her business.
Her marketing strategy was centred around leveraging Search and Social Media to drive leads and bookings, so having a social media presence was going to be important to building her business.
We secured the social media handles that aligned to her brand on both platforms, setup her business pages in terms of business categories, descriptions, relevant links and other settings. We then designed a series of static/images and reels/videos and accompany marketing text that incorporated Kate's brand identity, giving her a month's worth of content. This would start Kate off in beginning to build her audience on those pages and clearly communicate her business's unique proposition. We also designed a selection of ads which clearly communicated her unique value proposition, including leveraging her powerful client testimonials. These ads would be able to be used in paid social media marketing campaigns.
We secured the social media handles that aligned to her brand on both platforms, setup her business pages in terms of business categories, descriptions, relevant links and other settings. We then designed a series of static/images and reels/videos and accompany marketing text that incorporated Kate's brand identity, giving her a month's worth of content. This would start Kate off in beginning to build her audience on those pages and clearly communicate her business's unique proposition. We also designed a selection of ads which clearly communicated her unique value proposition, including leveraging her powerful client testimonials. These ads would be able to be used in paid social media marketing campaigns.
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